Gunnlaugur is the founder and CEO of the Icelandic Fintech Cluster. He has long been involved in startups, technology and finance. He came out of banking to start his second startup, a fintech company, in 2001. Later he went into financial consulting and investment management, before embarking on entrepreneurship again in energy as well as producing a musical and working on a startup is social video editing technology. Gunnlaugur founded the Fintech Cluster in 2018 and has grown it to 90 members, ranging from banks and universities to the earliest of startups, organizing events, establishing international relations, starting an innovation center, mentoring and connecting people. Gunnlaugur is also one of the founders of Veriate, a discussion platform for media.